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Do you want world-class sales performance?

Selling Interactions is an international research-led B2B sales excellence consulting and training organisation. We continually research best practice in sales, so you don’t have to.

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It’s in our DNA to relentlessly search for B2B sales best practice: We are not tied to one ‘sales school’. We start by looking at your best practices. Then we challenge them using our extensive sales research database which contains over 2000 evidence-based sources and insights from over 200 client projects. In this way, we help you implement a set of highly effective attitudes, behaviours, processes, structures and tools that is truly trainable and sustainable.

In today’s uncertain times, isn’t it comforting to know you are working with the best, most effective sales methods? And, we can consult / coach / train work with you virtually or face to face – you choose.



Do you want help in finding growth opportunities in your sales organisation?

Commercial excellence diagnostic ©

Thorough, quick, objective: Assess over 100 sales & marketing best practices with our on-line diagnostic.

Commercial excellence health check

Dive deep into key areas of your sales performance.

Pipeline analysis

Expert insight into your lead generation and conversion


Do you want to install excellent sales practices in your organisation?

Create your sales DNA

Combine your existing best practices with our world class sales organisation blueprint to accelerate growth.

Sales organisation improvement programme

Improve your sales performance & growth through co-ordinated action.

Sales enablement

Define & implement the optimal model for your organisation to help recruit, train & coach your sales team.


Do you want your sales team to be effective in today’s “buyer 2.0” world?

B2B virtual

Train your team to ace remote selling.

Key account strategy

Assess your portfolio and embed effective key account management behaviour.

Selling to procurement

Help your team understand how buyers buy & negotiate.

Psychology of influence

Discover and apply social science influence strategies.


What is sales DNA and why is it important?



What is sales DNA and why is it important?



June 2020

Sales forces in flux

Is now the moment to seize the future with a salesforce restructure?


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March 2020

The ‘stay at home’ sales team

How do sales teams spend their time wisely during the lockdown?


Join these successful clients

“Our % success rate is circa 70%”
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“11.5 times the initial investment in new revenues”
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