Resources
Educational Settings
This book is for you
It fills an important gap in many marketing textbooks, where personal selling is an essential part of go-to-market strategy. Students and learners will get:
- A comprehensive guide to setting up a sales organisation
- Academically referenced content to “dig deeper”
- Practical cases of Start-ups and SMES who have implemented great sales practices
- A wide variety of tools and models to help students analyse any B2B sales organisation and recommend improvements
- Selling Interactions can compliment the text with interactive experiential workshops and training events, based on real client examples
