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B2B virtual


B2B virtual

Sales training in a digital age


Quotes from participants

“During my career, I have worked with many trainers & facilitators, both as a participant and as a manager, and I can say with honesty that the program Anderson delivered for my team and I was the most engaging, challenging and rewarding I have been involved with.”
Gordon Bethwaite – Business Development Manager, Widex UK (Medical Devices)


Course outline

Even before covid-19 entered the scene, today’s sales professional had to master face to face selling and selling in the digital domain, switching effortlessly between the two as their clients do.

Linked-in, Zoom, Teams, email, telephone and site visits with social distancing protocols all form part of the daily work of B2B sales teams today. And, since no two buying processes are the same, sales people must be able to iterate and customise their own sales process for each opportunity.

Managing the sales funnel also requires differing sales competencies and a new relationship with marketing functions, as customers search in the social universe for products and services before engaging sales people.

The combination of these factors calls for new kinds of sales people – those who can manage multi-channel sales seamlessly.

B2B digital can be delivered 100% virtually or using various combinations to suit your sector. Just contact us so we can build your perfect training.




Sales staff and sales managers.


Learning objectives

  • Map and understand client buying processes.
  • Design and adapt sales processes.
  • Use the principles of social media to generate leads.
  • Create excellent professional impact on-line and face to face.
  • Manage virtual meetings for maximum persuasion and influence.
  • Manage opportunities and the sales funnel to meet sales metrics and KPIs.


Course format

40 hours of virtual classroom in bite-size pieces with specified on-the-job learning projects.
Delivered in-company.



  • Excellence in joined up selling between face to face and on-line modes.
  • Ability to iterate and adapt sales processes to give the highest chance of success.
  • Competence in influence using the full range of sales channels.

“A significant 90% of marketeers indicate that social media is important for their business”
Social Media Examiner Report 2011

Find out more…


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The sales manifesto

Assess your personal attitudes and routines in business development

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Client Case Study

Interoll Case History

Nordics sales curriculum

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The Selling Interactions Difference: Our programmes are based upon our extensive research into sales best practice. Currently, our database holds details of over 2000 research cases. At the same time, 100% of our focus is on creating pragmatic, actionable training that sales people find invaluable in securing their targets. With a twin focus on attitude/ behaviour and strategy/process, Selling Interactions programmes equip participants with the best chances of sustainable success.