“During my career, I have worked with many trainers & facilitators, both as a participant and as a manager, and I can say with honesty that the program Anderson delivered for my team and I was the most engaging, challenging and rewarding I have been involved with.”
Gordon Bethwaite – Business Development Manager, Widex UK (Medical Devices)
Just like a SCI-FI movie, today’s sales professional has to master face to face selling and selling in the digital domain, switching effortlessly between the two as their clients do.
Furthermore, as internet-empowered buyers research so much before even contacting a supplier, there is a strong need for sales organisations to tune into the customer voice and engage potential customers as early as possible. Our go to market strategy has to adapt for us to survive.
No two buying processes are the same, which also means sales people must be able to iterate and customise their own sales process for each opportunity.
Managing the sales funnel also requires differing sales competencies and a new relationship with marketing functions, as customers search in the social universe for products and services before engaging sales people.
The combination of these factors calls for new kinds of sales people – those who can sell iteratively.
Sales staff and sales managers.
5 x 1 days over 6 months with specified on-the-job learning projects.
“A significant 90% of marketeers indicate that social media is important for their business”
Social Media Examiner Report 2011
Assess your personal attitudes and routines in business development
Nordics sales curriculum
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