What is it?

Many sales organisations know the problem only too well: The latest breakthrough sales book / sales approach is implemented with gusto, only to find disappointing results. A “one size fits all” is simply not good enough, and there is no impact on increasing sales.

Also, traditionally, a new sales approach has been introduced via training alone. Whilst training is an important element in the mix, we believe many other areas can and should be addressed, for example: Sales process, go to market strategy, KPIs, sales competencies, market segmentation, sales funnel management and so on.

The sales DNA programme was created to address these issues. Not only will it be carefully designed to fit your actual context, but it will build on your own sales best practices, as well as our own extensive database of sales expertise.

And it will use the best combination of elements, (possibly training too) to drive behaviour change and get the result you desire, with an emphasis on your own staff leading the change with our support.

Don’t worry about missing out on the latest sales fad on how to sell: We carefully track and learn from them in our sales excellence database!