Knowledge is of no value unless you put it into practice.
Very few organisations today would launch a sales strategy / new product / go to market strategy without good analysis work upfront, and careful thought about targeting the right clients.
Unfortunately, there is often a critical gap between the strategy as developed in the boardroom, and the pragmatic execution of it by sales people in front of customers.
Unexpected objections, the realities of showing a key graphic in a busy customer’s office, how to actually lead the meeting and what to expect as a next step, are all practical challenges that new ‘go to market strategies’ face.
We can help you close this “knowing-doing gap”, fully engaging the sales team and leveraging their vital experience, by designing pragmatic, short, focused workshops and feedback loops to iterate the approach, and reduce “sales learning curve” effects.
This will help you to draw out the behaviour change required to succeed with a new product launch, positioning strategy, market segmentation or other strategic initiatives.
Typical applications include:
“only 9.1% of sales meetings result in a sale.”
Havard Business Review Ryals & Davies 2010
Are you interested to find out if your sales organisation is vulnerable to disruption or extinction?
Segmentation, sales process design and sales management practices implementation
Arrange an initial meeting to discuss your needs.
Book a consultation now