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Marketing & sales strategy implementation


Marketing & sales strategy implementation

Ensuring your strategy translates into everyday behaviour


Quotes from participants

Knowledge is of no value unless you put it into practice.
Anton Chekhov


What is it?

Very few organisations today would launch a sales strategy / new product / go to market strategy without good analysis work upfront, and careful thought about targeting the right clients.

Unfortunately, there is often a critical gap between the strategy as developed in the boardroom, and the pragmatic execution of it by sales people in front of customers.

Unexpected objections, the realities of showing a key graphic in a busy customer’s office, how to actually lead the meeting and what to expect as a next step, are all practical challenges that new ‘go to market strategies’ face.

We can help you close this “knowing-doing gap”, fully engaging the sales team and leveraging their vital experience, by designing pragmatic, short, focused workshops and feedback loops to iterate the approach, and reduce “sales learning curve” effects.

This will help you to draw out the behaviour change required to succeed with a new product launch, positioning strategy, market segmentation or other strategic initiatives.

Typical applications include:

  • New product launch.
  • Tradeshows.
  • New marketing campaigns.
  • New distributor engagement programmes.
  • Introduction of market segmentation.
  • Move from product to solution selling.
  • Wherever a change of behaviour is called for in the sales team, our approach can help you clear this final hurdle – implementation.

“only 9.1% of sales meetings result in a sale.”
Havard Business Review Ryals & Davies 2010

Find out more…


March 2014

Death of a sales force

Are you interested to find out if your sales organisation is vulnerable to disruption or extinction?



Client Case Study

BHJ Client Case History

Segmentation, sales process design and sales management practices implementation

Read More


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The Selling Interactions Difference: Our programmes are based upon our extensive research into sales best practice. Currently, our database holds details of over 1000 research cases. At the same time, 100% of our focus is on creating pragmatic, actionable training that sales people find invaluable in securing their targets. With a twin focus on attitude/ behaviour and strategy/process, Selling Interactions programmes equip participants with the best chances of sustainable success.