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Sales academy design


Sales Academy design

sales strategy operationalised


Quotes from participants

Selling Interactions’ approach enabled Spring Global Mail’s sales people to create a programme for their own sales people, and ensured we continued driving this forward through our own resources. This was a pre-requisite for the programme.“
Alan Jamieson Global HR Director


What is it?

Our sales academy consulting approach is designed to give you the level of guidance you want to best design your ideal sales academy.

Who needs a sales academy? What should it do? How best to manage it? On-line / face to face / blended? Unlike any other sales organisational issue, designing a sales academy involves raising and answering quite a few important conceptual questions.

The stakes can also be high: Both in terms of set up costs, ongoing management, and engagement with a number of key stakeholders, not least the sales team.
And yet a sales academy can be a wonderfully lean outfit: It depends entirely on your context. It can help fully integrate customer voice into your sales organisation.

Selling Interactions is uniquely positioned to advise you on setting up and running a sales academy: We have deep experience of designing corporate university models, extensive experience of training at our clients’ own universities, and our sales excellence database to help you access best practices.

We also have wide, objective knowledge of the on-line ecosystem of providers to help you partner with the right organisations, if this approach is appropriate.

A well thought out sales academy can be a massive financial asset to an organisation, substantially increasing sales competencies, quickly diffusing winning sales behaviour, and ultimately increasing sales.

The diagram below shows the areas we will help you think through:


“The average company spends between 10% and 40% of their sales on sales force costs.”
Zoltners, Sinha & Lorimer 2008

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The Selling Interactions Difference: Our programmes are based upon our extensive research into sales best practice. Currently, our database holds details of over 1000 research cases. At the same time, 100% of our focus is on creating pragmatic, actionable training that sales people find invaluable in securing their targets. With a twin focus on attitude/ behaviour and strategy/process, Selling Interactions programmes equip participants with the best chances of sustainable success.