What is it?

Pipeline analysis helps you drive growth by understanding with greater clarity:

• Where your leads come from.
• What happens to them.
• How many drop out at each stage.
• How many get converted into new business.
• How quickly they convert
• Which sources are the most likely to convert.
• Which factors in your sales organisation increase / decrease chances of a lead being converted to new business.

Finding new opportunities and converting them into new revenues, (the funnel) is at the core of most organisation’s survival – it is the “engine” at the centre of the company.

Our unique analysis method involves a quantitative approach combined with semi-structured interviews with your sales team to gather richer insights into how your revenue engine is performing. We review inbound and outbound marketing approaches.

Because it is done with the sales & marketing team, it ensure greater buy-in to the exercise, building a stronger platform for any ongoing revenues development projects that you decide to follow. It will help you to implement more effective sales metrics and KPIs ultimately, increasing sales.