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Pipeline analysis


Pipeline analysis

An objective view of your sales engine

Quotes from participants

“Over 4 times the programme investment were recorded in extra revenues in the first 6 months, directly attributed to the new selling approach.”

Alan Jamieson


What is it?

Pipeline analysis helps you drive growth by understanding with greater clarity:

  • Where your leads come from.
  • What happens to them.
  • How many drop out at each stage.
  • How many get converted into new business.
  • How quickly they convert
  • Which sources are the most likely to convert.
  • Which factors in your sales organisation increase / decrease chances of a lead being converted to new business.


Finding new opportunities and converting them into new revenues, (the funnel) is at the core of most organisation’s survival – it is the “engine” at the centre of the company.

Our unique analysis method involves a quantitative approach combined with semi-structured interviews with your sales team to gather richer insights into how your revenue engine is performing. We review inbound and outbound marketing approaches.

Because it is done with the sales & marketing team, it ensure greater buy-in to the exercise, building a stronger platform for any ongoing revenues development projects that you decide to follow. It will help you to implement more effective sales metrics and KPIs ultimately, increasing sales.

88% of businesses using a sales method claim that it has a positive impact on achieving their objectives.
Sandler Sales Institute survey – 2008

Find out more…

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Client Case Study

Spring GDS

Revenue engine analysis

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Lead flow analysis

Arrange a lead flow analysis for your sales organisation

Contact us

Arrange a lead flow analysis for your organisation

The Selling Interactions Difference: Our programmes are based upon our extensive research into sales best practice. Currently, our database holds details of over 2000 research cases. At the same time, 100% of our focus is on creating pragmatic, actionable training that sales people find invaluable in securing their targets. With a twin focus on attitude/ behaviour and strategy/process, Selling Interactions programmes equip participants with the best chances of sustainable success.