Build your own “Sales DNA”
The Sales DNA Programme
Many sales organisations know the problem only too well: The latest breakthrough sales book / sales approach is implemented with gusto, only to find disappointing results.
A “one size fits all” is simply not good enough, and there is no impact on increasing sales.
Also, traditionally, a new sales approach has been introduced via training alone. Whilst training is an important element in the mix, we believe many other areas can and should be addressed, for example:
Sales process, go to market strategy, KPIs, sales competencies, market segmentation, sales funnel management
and so on.
The sales DNA programme was created to address these issues.
Not only will it be carefully designed to fit your actual context, but it will build on your own sales best practices, as well as our own extensive database of sales expertise.
And it will use the best combination of elements, (possibly training too) to drive behaviour change and get the result you desire, with an emphasis on your own staff leading the change with our support.
Don’t worry about missing out on the latest sales fad on how to sell: We carefully track and learn from them in our sales excellence database!
Video explainer
The Selling Interactions Difference: Our programmes are based upon our extensive research into sales best practice. Currently, our database holds details of over 2000 research cases. At the same time, 100% of our focus is on creating pragmatic, actionable training that sales people find invaluable in securing their targets. With a twin focus on attitude/ behaviour and strategy/process, Selling Interactions programmes equip participants with the best chances of sustainable success.
This book is for…
Businesses:
For B2B sales organisations that want to grow and improve the performance of their sales organisations, this book is the ultimate resource. Based on a unique combination of high-quality academic research and practical knowledge working with start-ups and SMES, it is your trusted resource for all things sales management.
You will get a toolkit that enables you to:
- Analyse what good selling looks like for your specific context
- Design and implement your own customised sales process
- Set up excellent sales management practices to support your sales approach
- Set up effective lead generation and account management routines
- Recruit, onboard and motivate A-Players
- Build and evolve an effective growth strategy
