+44 (0) 121 277 4642

Is there an element of luck in sales?

Are the top performers successful because of hard work and skill or luck?

In February, we asked you to complete our’ ‘luck in sales’ survey. Thank you to all of you who took part. The results are very interesting. Associate Professor Chengwei Liu, who has won several awards for his research on luck & behavioural strategy, analysed the results. Based on these results, we are able to offer some interesting ways to re-frame our own and other’s luck.

Here is the full report


81% of respondents said less than 40% of our success is related to luck and 84% said luck is never or only a little bit involved in the success of top performers.



54% of the participants think they are the top 20% performers in their own organisations.


Luck in sales: Read the full report here