Mixed messages

Exactly how are buyers & suppliers supposed to collaborate effectively?

In summer this year, we launched a research project to look at how buyers and sellers see collaboration around strategically important issues. For example, many organisations are trying to be more sustainable and to achieve that, they really need to engage their suppliers.

How well is that collaboration working today? …well not fantastically is the answer!

We teamed up with Caitlyn Lewis & her team at Supplier Day, a highly innovative supplier engagement platform organisation, to survey buyers and sellers to get the low-down on this important topic.

Account managers want to serve their customers well. Buyers need ideas, innovation and support form their suppliers. Things will have to change if this is to happen fluidly!

Sign up to our clubhouse session here to join the initial research briefing and conversation on December 9th at 1700

Read the research here to find out more