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Reimagining the Salesforce of 2020 and Beyond

What does the sales force of the future look like? Should we even have a sales force?

Before the pandemic, customers were beginning to question the value of salespeople. With organisation less able and comfortable to receive visitors generally, how should we redesign sales forces in the future? What do customers really value?

We will explore hybrid structures that are already evolving and how technology is redefining sales and marketing. We will review some of the exciting ways humans and AI are interacting in sales. We will look at how understanding your unique sales process can guide decisions about the most effective model for your organisation.

This interactive webinar, by Warwick Business School, will give you practical tools and approaches to help you re-think your own sales approach.

17th June 2020 18:00 – 19:00 BST

Registration essential – FREE

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About Anderson

Anderson has spent his entire working life in sales and marketing, starting out in technical sales at Unilever, before entering consulting in 1998.

After studying his MBA at Warwick Business School, he specialised in sales excellence consulting, helping clients build world class sales organisations, by taking a systems approach to sales improvement.

He has deep knowledge of sales best practices and is active in front line selling, consulting, training and sales research. He has also started two specialist sales consultancies, Selling Interactions and Kojopro that focus on helping clients improve their sales organisations.

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