How would a TripAdvisor type App change B2B?
In the restaurant and hotel sector, a quiet revolution has taken place without us realising it because of TripAdvisor. How many of us these days use this website to screen our food choices? Would you really ring a friend and boldly declare that the restaurant you have chosen is rated 3.5 out of 5 on TripAdvisor? And beyond the website itself, when we see the coveted “TripAdvisor Certificate of Excellence” sticker in the café window, don’t we feel a bit more confident to push the door open and order our lunch? Building a brand in this sector is every bit as much about managing your reviews on social to stay above the psychological barrier of 4 out 5.
