It seems like the whole of the healthcare sales universe is working on segmentation and CRM right now. Well who can blame them? The arguments are compelling, and the rewards substantial for those that get it right. And therein lies the rub: Getting it right. The great divide There is a classic “head … Read more
Are you under pressure to transform your organisation to be more patient-centric? With physicians trying to become more patient focused, how are your sales team doing in supporting this drive? What is new for 2014? Every year, we update our on-line Sales Excellence Diagnostic according to the latest best practice in sales and … Read more
On the 28th November, the inaugural “Patients Create” conference took place in London. With the intention of accelerating innovation and patient outcomes via “crowdsourcing” this excellent event offered some sage advice for market access managers & KAMs. A representative of the NHS Dorset CCG candidly shared the pressures and priorities she has to … Read more
Kate Eversole is well known for her central role in healthcare conferences and SFE thinking. We caught up with Kate in London recently to interview her about a subject close to our hearts, innovation in sales. Interview with Kate Eversole Kate, you are well known in the healthcare / pharma sector for your central role at EyeforPharma. … Read more
Every single healthcare organisation I have met with this year in the UK has spoken at length about the implications of CCGs (Clinical Commissioning Groups) and why wouldn’t they? For commercial directors, it’s one hell of a headache. One organisation was quite illuminating: They bemoaned the lack of “big ideas” coming from the sales management team. Where … Read more
Our new pharma sales excellence specialist here to help you In order to build the growth of our pharma sales excellence service line, we are very proud to welcome John Hanson as part of our consultant associates team. John has a first class track record in medical devices sales development, both as a hands-on sales … Read more
Anderson is very excited to be presenting at Henley Business School on 1st November regarding practical implementation of KAM strategies in healthcare environments. This promised to be a great day with many other exciting sessions, with a special focus on engaging the NHS To find out more and book your place click here http://www.hccmsite.co.uk/webdocs/NHS_Engagement.html … Read more